How to Turn Perfect Strangers into Business-Building Rock Stars

How to Turn Perfect Strangers into Business-Building Rock Stars

  If you’ve ever visited an IKEA (or even your local grocery store), then you’ve experienced what’s called a “sales funnel.” Basically, a sales funnel is a carefully predetermined sequence of steps that’s designed to encourage a sale. Think about IKEA: you are literally “funneled” through an entire showroom BEFORE you reach the warehouse to…

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4 Simple Ways of Establishing Your Business’ Credibility & Demonstrating Your Expertise

4 Simple Ways of Establishing Your Business’ Credibility & Demonstrating Your Expertise

There are 4 simple ways of establishing your business’ credibility & demonstrating your expertise, but… Growing up, you were probably taught not to judge a book by its cover, right? Here’s the deal, though… This “golden rule” doesn’t apply to the rapid-fire world of marketing and advertising. (Sorry, mom and dad!) And, if you ask…

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Five Universal Traits of Your Target Market

Five Universal Traits of Your Target Market

  No matter your industry, product, or service… ALL target markets share five common traits. And by target market, I’m referring to the super-specific group of consumers your product or service is aimed towards. It’s vitally important to understand these ideal prospects, because you simply cannot afford to market to everyone. In fact, the ONLY…

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How to Avoid Drowning Your Prospects With Choices & Make More Sales

How to Avoid Drowning Your Prospects With Choices & Make More Sales

  How to avoid drowning your prospects with choices & make more sales?… we ask ourselves this all the time! One of my mentors Andrew, recently posed this very question to one of my mentorship groups. Seriously, take a minute and think about it… Coke or Pepsi? Paper or plastic? Debit or credit? There’s something…

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6 Surefire Ways to Make Your Message Impossible to Ignore

6 Surefire Ways to Make Your Message Impossible to Ignore

  If you’re advertising on Facebook, you already know there are MILLIONS of advertisers out there. And guess what…all those advertisers are also competing for your prospects’ limited attention. Yep—unfortunately, you’re not the only one showing up in their News Feed. Far from it. I mean, just scroll through your Feed and just notice how…

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