Four Steps to Maximize Productivity and Resourcefulness When Dealing with Financial Stress and Worry

Four Steps to Maximize Productivity and Resourcefulness When Dealing with Financial Stress and Worry

Stress and worry can seriously impact your business… Because it’s extremely difficult to make effective decisions when you’re emotionally exhausted. This comes up over and over again, especially when people are dealing with the financial risks inherent in advertising. Case in point: I keep seeing this in our private Facebook group, especially with the brand…

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How to Optimize Your Schedule for Maximum Profitability

How to Optimize Your Schedule for Maximum Profitability

Ever feel paralyzed by your to-do list? Like there’s never enough time in the day to make any real progress in your business? Listen, this is a challenge familiar to all entrepreneurs. After all, when you’re first starting out and wearing all the hats, it’s easy to get bogged down as you juggle every…single…thing that needs…

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How to Use “Propaganda” to Influence Your Prospects’ Behavior

How to Use “Propaganda” to Influence Your Prospects’ Behavior

Here’s a classic interview question that still trips up the occasional aspiring-salesperson today. “Sell me this pen.” Ever heard this one before? The gist is this: I hand you an ordinary, run-of-the mill fountain pen, and you try to sell it to me. This scenario was featured brilliantly in The Wolf of Wall Street and is still…

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The 3 Quick Tips to Keep Your Audience Engaged

The 3 Quick Tips to Keep Your Audience Engaged

Ever play Pac-Man as a kid? You know, the yellow blob that eats every li’l niblet in sight, all while avoiding those pesky ghosts? It’s a cornerstone of ’80s pop culture, and also an apt metaphor for the hostile landscape marketers have to deal with when it comes to their content. Imagine your prospects as…

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Eight Provocative Openers that Will Compel Your Audience to Consume Your Content

Eight Provocative Openers that Will Compel Your Audience to Consume Your Content

Imagine you’re about to deliver an important speech. It could be at your best friend’s wedding. Or maybe it’s a make-or-break presentation at work. Or you could even be accepting an award. Your choice. What matters is that all eyes are on you. You clear your throat… …and begin to speak. Each well-rehearsed word rolls…

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